With its new cloud-based header bidding, Amazon is taking another step toward building ‘an adtech powerhouse’

Amazon made two announcements this week to grow its adtech business and make its shoppers’ data available to website publishers. One is the launch of a cloud-based header bidding through a Transparent Ad Marketplace, and the other is a new Shopping Insights Service. Previous Amazon ad-related services in its Amazon Advertising Platform have included targeting data via a demand-side platform (DSP) for retail partners. It allows them to deliver ads on other sites through selected ad e[...]

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