It's been a big year for marketing technology. Machine learning, chatbots, personal assistants...the list of buzzwords coming from the martech industry has grown as fast as the artificial intelligence powering it. For marketers like PepsiCo's CMO Seth Kaufman martech is at the core of his brand's consumer experience. Earlier this month, Kaufman told Marketing Land how his team relies on technology. "In addition to being highly targeted media-wise, our brands are primarily marketed digita[...]
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