Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...
from Search Engine Roundtable http://ift.tt/2qnUBV8
via IFTTT
28.4.17
Daily Search Forum Recap: April 28, 2017
from Search Engine Roundtable http://ift.tt/2qnUBV8
via IFTTT
Marketing Day: Facebook rights manager, pixel upgrades & earnings reports
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Please visit Marketing Land for the full article.
from Sphinn: Hot Topics http://ift.tt/2qnR74O
via IFTTT
Please visit Marketing Land for the full article.
from Sphinn: Hot Topics http://ift.tt/2qnR74O
via IFTTT
SearchCap: Google job search, metrics on search update & cheese doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google job search, metrics on search update & cheese doodle appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
from Search Engine Land http://ift.tt/2oTPs6W
via IFTTT
Please visit Search Engine Land for the full article.
from Search Engine Land http://ift.tt/2oTPs6W
via IFTTT
Report: Google Assistant beats rivals for questions answered and accuracy
In January, Stone Temple Consulting released a virtual assistant consumer survey showing the majority of respondents wanted the assistants to provide “answers” rather than conventional search results. Today, the firm published a follow-up study that measured the relative accuracy of the four major assistants.
It compared results of “5,000 different questions about everyday factual knowledge” on Google Home, Alexa, Siri and Cortana, using traditional Google search results as a baseline for accuracy. The following table shows the study’s top-line results.
As one might have anticipated, the Google Assistant answered more questions and was correct more often than its rivals. Cortana came in second, followed by Siri and Alexa. Of the questions it could answer, Amazon’s Alexa was the second most accurate assistant. Siri had the highest percentage of wrong answers of the four competitors. (Apple is reportedly “finalizing” its Amazon Echo competitor.)
[Read the full article on Search Engine Land.]
from Sphinn: Hot Topics http://ift.tt/2qfiTEf
via IFTTT
How to Create the Ultimate Marketing Plan
Four out of five B2B buyers start their journey with a web search. Nearly three quarters of the buying process is complete by the time a prospect is ready to engage with your sales team. With customers now in control, how do you create an effective marketing plan that resonates with target audiences?
Compelling content, martech solutions that support your strategies, reporting plans that establish and track funnel metrics and KPIs – are all critical to marketing success. But it’s more important than ever to understand how customers make purchase decisions before you can put the right plan in action.
Join our B2B marketing experts as they explain how you can develop a great marketing plan that builds your brand, drives demand, and improves the customer experience.
Register today for “How to Create the Ultimate Marketing Plan” produced by Digital Marketing Depot and sponsored by Act-On Software.
from Sphinn: Hot Topics http://ift.tt/2oGawlh
via IFTTT
Brandwatch, Crimson Hexagon join Twitter’s Official Partner program
Twitter announced Wednesday two more participants in its new channel partner program, Brandwatch and Crimson Hexagon.
This brings to five the number of channel partners. Sprinklr, Sprout Social and Conversocial were announced earlier this year, and Twitter said at the time:
We are investing in deeper partnerships with a few select solution providers (including Sprinklr, Sprout Social, and Conversocial) to help brands realize greater value from our data and platform. As an example, our new Sprinklr channel partnership is focused on driving marketing innovation for large enterprises. This partnership [with Spinklr] is a multi-year deal, totaling more than $90 million, with collaboration in product development, sales, and marketing.
[Read the full article on MarTech Today.]
from Sphinn: Hot Topics http://ift.tt/2oG8Fgo
via IFTTT
Is Google testing its own jobs search engine?
Google seems to be testing a new search feature. This one is designed to help searchers find new job openings. John Doherty spotted this test for queries on Google that include [jobs online], [data entry jobs online], [newbury street jobs] and so on. Google shows job listings and takes you into what appears to be their very own job search portal to drill down deeper.
Here are some screen shots of the job search results in the core web results:
After you click on “more jobs,” it takes you into this jobs-specific search results interface that gives you additional filters for job categories, titles, dates, types, state, city, company type and employer. The interface looks a little bit like the local results interface, with the listings down the left-hand side and results in the middle.
This story is developing, and we will update it as we have more information from Google. As we wrote earlier today, Google performed 9,800 live traffic experiments last year; this is just one of the many new ones.
from Search Engine Land http://ift.tt/2oFTAuZ
via IFTTT
IBM enlists Watson to define customer segments and insights
IBM is now using Watson’s brain to predict customer behavior.
The tech giant has released Watson Marketing Insights, which collects and analyzes data about identified users, generates targeted segments that can be exported to marketing tools and displays cognitive insights in natural language.
Project Manager David Pugh told me that this Watson product is “forming hypotheses at scale,” based on how users with certain attributes have responded in the past. The attributes come from email, website interactions, social media posts, in-store purchases and customer relationship management (CRM) systems.
Watson might predict, for instance, that users who do not open emails from campaigns may be more at risk of leaving the brand than those who regularly return the brand’s products.
[Read the full article on MarTech Today.]
from Sphinn: Hot Topics http://ift.tt/2oQGNBi
via IFTTT
Someone reposted your Page’s Facebook video? You can now take some of their ad $
Publishers, Page owners and video creators can now make some money when their copyrighted videos are reposted by other Facebook users.
That’s one of several new options for video creators/owners that Facebook outlined this week. Users of the Rights Manager tool are getting an expanded set of choices for handling copyright violations. Facebook now offers four actions, including the opportunity to dip into the pockets of the offending user and claim some of the ad revenue generated by the offending video:
Claim ad earnings: Allows rights owners to claim a share of the money generated if an Ad Break runs in a piece of content that matches the rights owner’s reference file. We’re still early days with testing Ad Break, but this option may be something rights owners want to use in the future.
In addition to that, video owners have three other options: block the offending video from being visible on Facebook; keep it viewable but monitor the video metrics and choose a different response later; or set it aside for later review.
Facebook has been under fire since the summer of 2015, when a popular YouTube creator accused Facebook of not doing enough to stop “freebooting” — e.g., taking copyrighted video and uploading it without the creator’s permission. It’s a problem that YouTube has been dealing with for years, and an important issue for Facebook to address given its desire to compete with YouTube as a video hub. In response to those accusations, Facebook launched Rights Manager a year ago to help video owners manage and protect their video content.
Facebook says the new options have begun to roll out already and will be available to all Pages using Rights Manager in the coming weeks.
from Sphinn: Hot Topics http://ift.tt/2qnJE63
via IFTTT
How well do you know Search Engine Watch? The SEW Friday quiz
How well do you know Search Engine Watch?
Following the success of our previous Easter trivia quiz, we decided to mix it up again this Friday with another quiz – this time testing how well you’ve been paying attention to the content we’ve been publishing on Search Engine Watch this week.
All of our questions (bar one, for fun!) are drawn from the past week’s worth of content, including last week’s search news roundup. So brush up and give it your best shot!
from Search Engine Watch - Latest http://ift.tt/2ptECHZ
via IFTTT
6 key paid search trends from Merkle’s Q1 2017 report
Merkle’s Digital Marketing Report for Q1 points to strong growth from Google and the continued strength of PLAs (Google Product Listing Ads). Expanded text ads have yet to yield promises of CTR gold. Bing and Yahoo’s lack of mobile market share is hampering growth. Here’s a look at some of the key trends from the report. (Keep in mind the data reflects spending from Merkle’s own client base, which skews large retailer.)
AdWords Q1 year-over-year growth outpaced that of Q4
Spending on Google AdWords increased 21 percent year over year in Q1 2017, up from 19 percent in Q4 2016. Click volume increased 20 percent over the previous year. CPCs ticked up 1 percent.
Merkle credits the addition of a fourth mobile text ad, PLAs in image search, Google Maps ads and the return of separate device bids as key contributors to growth over the past year.
Tablet bids fall, mobile bids improve relative to desktop
Tablet bids have steadily declined relative to desktop since Google enabled advertisers to bid separately on the two devices last summer. Merkle says decoupling tablets from desktop helped drive growth, with advertisers able to adjust bids separately for higher-value desktop clicks.
Google AdWords phone and desktop spend increased 51 percent and 12 percent, respectively, while tablet spend fell 23 percent.
Phone CPCs continued to gain ground on desktop in Q1. For non-brand queries, phone CPCs were 43 percent lower than desktop CPCs in Q1, compared to being 51 percent lower in Q4. Tablet CPCs were 25 percent lower than desktop in Q1, down from near-parity in early 2016, when the devices were combined in bidding.
Source: Merkle
PLAs keep growing faster than text ads
With 52 percent click share, PLAs accounted for more than half of retail search ad clicks in Q1, up from 48 percent in Q4. For non-brand queries, PLAs drove a whopping 75 percent of all clicks for retailers.
Spending on Google Shopping rose by 32 percent year over year in Q1, compared to 12 percent for text ads. Growing impression volume on mobile is helping to increase PLA click share, and growth was largely driven by non-brand queries.
Source: Merkle
Search partners, which includes Google image search, accounted for 11 percent of PLA clicks for the quarter, similar to Q4’s share.
Local Inventory Ads gaining traction
In Q1, Local Inventory Ads (LIA) accounted for 19 percent of all Google Shopping clicks on phones. CTRs on LIAs are 19 percent higher than PLAs on phone and desktop. Not surprisingly, online conversion rates for LIAs, which are designed to direct store traffic, are lower than PLAs.
CTR boost for expanded text ads (ETAs) remains elusive
Merkle has consistently reported seeing mixed results since ETAs first came on the scene last year. The Q1 results for ETAs show a CTR lift compared to standard text ads only on desktop ads shown at the bottom of the page.
After accounting for device, keyword type, and ad location, there is still no clear evidence that Expanded Text Ads are producing consistently higher click-through rates than the legacy Google text ad format.
Source: Merkle; high-traffic ad groups with both formats active in Q1
Overall, text ad spending on Google increased by 12 percent. However, non-brand text ad spending rose 16 percent year over year. Merkle says the fourth mobile ad unit and the addition of ads in Google Maps has done more to buoy text ad growth than format changes.
Bing & Yahoo mobile troubles
Across Bing Ads and Yahoo Gemini, spend fell by 14 percent compared to the previous year, marking the fifth consecutive quarter of spend declines.
With Google as the default search option on Android and iOS devices, mobile weakness continues to be a considerable handicap for Bing and Yahoo. Google accounted for 97 percent of mobile phone traffic in Q1. Bing and Yahoo clicks made up 19 percent of desktop clicks for the quarter.
There is much more detail in the report, including on organic, social and Amazon. It’s available for download here.
from Search Engine Land http://ift.tt/2oTqa8S
via IFTTT
How to unlock marketing’s creative side for martech success
B2B marketers think of marketing technology (martech) as a necessary evil. Understandable. Most marketers got into the profession because of the ability to create, connect and communicate. Not many want to deal with tools, integrations and bits and bytes all day.
According to a recently released research report by the MarTech Council, the number one reason marketers avoid martech is that it’s NOT fun. They prefer to work on the creative side of things: programs, campaigns and so on. Yet they admit that martech is essential for success in today’s customer-focused, data-driven world. We have a major disconnect.
We know that, done well, marketing technology provides incredibly powerful capabilities that can increase business impact by:
- arming marketers to better engage and serve our customers with unique experiences.
- guiding us on where to invest precious marketing spend.
- automating mundane, time-sucking tasks that take away from creative work.
- getting us a seat at the executive table by equipping us with intelligence and ROI data.
To truly maximize martech’s business impact, we need to make it more fun. Here are ways to increase martech adoption and impact by making it more accessible, creative, and even fun.
Hire dedicated marketing technologists and/or martech trainers who teach and inspire
Many organizations are hiring marketing technologists to be the super-brain behind tech investments. That’s important, but not enough. In addition to these pros being super-savvy about the latest and greatest technology, make sure they, or somebody else on the team, are dedicated to making technology adoption easier through hands-on tech training. You shouldn’t have to rely solely on each vendor you buy tech from. The most advanced marketing departments are hiring dedicated professional trainers who focus on the human side of tech.
Invest in martech that empowers marketers to be more creative
The worlds of creative and tech are colliding. It’s a perfect time to take advantage. Empower marketers to make their work more impactful, arm them to create smarter, more interesting programs and campaigns, and even to think more creatively about what’s possible. For example, many marketing teams are investing in digital and content marketing tech. We spend hundreds of creative hours creating high-value content, and then it quietly sits on your website, goes into a sale enablement library or just gets pushed out via syndication. We can be much more creative. These new tools enable marketers to create unique experiences by personalizing content, snack-sizing creative information and delivering impactful work in more interesting ways.
Show, don’t tell
When it comes to martech, many of us talk about “UX,” “tech stacks,” “APIs” and “ROI.” Nobody in marketing really cares about that stuff. Drop the geek-speak systems language. This is not the IT department! Our marketing teams are rebelling before even sitting down to use the new tool the company just spent a bazillion dollars on.
One very effective approach to generating enthusiasm for tech adoption is to emphasize how other marketers are using the technology to creatively advance their capabilities and their career. Show application examples to provide perspective for marketers before you dive into the multitude of its bells and whistles.
Another idea is to eliminate the coldness of the new machines by breaking the new platform’s capabilities into digestible chunks, starting with the most important capabilities. Don’t review everything that the tech is capable of. This is especially true around marketing platforms that are behemoths, promising everything from personalized engagement to leading-edge predictive analytics (“it slices, it dices, it…” you get the idea!).
Make heroes out of marketers who creatively apply martech for business & customer impact
Now that you have more marketers leaning in and starting to see the potential, identify those “champions” who get it and are making big things happen with your martech investment. The power users who get it often see this as an opportunity for them and the company. Empower, challenge and incentivize these marketers to think creatively about how they can apply tools to make them better marketers. Reward them for sharing and inspiring others by setting the pace and showing what’s possible.
Most importantly, share the strategies, outcomes and learnings being driven by new tech investments. But don’t overhype or be a Pollyanna saying everything is perfect. Keep challenging the marketers to creatively apply and own the outcome.
Creativity with technology is needed and more important than ever in marketing. The reality is that to be an effective marketer and to scale what’s possible, marketing must fully embrace technology. By thinking differently and applying tech more creatively, we could even make martech fun! Imagine that.
Some opinions expressed in this article may be those of a guest author and not necessarily MarTech Today. Staff authors are listed here.
from MarTech Today | Marketing Technology News & Management Insights http://ift.tt/2qmYfOQ
via IFTTT
How to secure buy-in for your content marketing program expansion
While you understand the importance of content marketing and the potential it has to drive business, do those above you? If you’re struggling to secure buy-in from your management or executive team to expand your content marketing program, here are a few tips that can help.
Understand their position
Most executives are responsible for a budget and, in turn, proving ROI on the expenditures they approve. To secure buy-in for your content marketing program expansion, you need to make it easy for them to see the return they’re getting.
If you want to expand what you’re doing today and need extra help, new tools or a bigger budget, you must make the case but explain it in terms that matter to the executive team. Can you tie your efforts to the bottom line somehow? That’s probably what matters most to them.
Many higher-ups aren’t as familiar with the day-to-day work involved in running a successful content marketing program. They don’t have the time to be in the weeds with the details. They are responsible for multiple business areas, and you need to make a case for content expansion.
If your program is working well, can you show them with data? Program ROI is often what’s used to determine the success or failure of an initiative.
Set yourself up for success
Since you know you need to prove ROI, make sure everything you do is easily trackable. Create your strategy and tactical plan. Establish baseline program metrics. What are your goals for this program? Outline them. Make it easy to follow.
If you don’t have ROI metrics from what you’ve done to date, it’s OK. It’s time to set yourself up for next year so you can focus on the work this year and go for the expansion in the future.
Establish goals
If your goal is to drive brand awareness, then be sure you have baseline metrics that will support this goal. You may want to use vanity metrics like social media likes and shares — or if you have access to share of voice software — that can help prove awareness.
Your overall website traffic should increase with an increased brand awareness, too. Create a baseline report with your year-over-year traffic and SEO percentage of traffic (SEO traffic/total site traffic) and establish your trend lines.
You need to know what your traffic grew YoY last year to this year so you understand what your normal expected growth rate is. To prove your effectiveness, your traffic for the next year should grow at a larger percentage increase year over year.
If you’re trying to prove content can drive revenue, then you need to make sure your analytics program is set up right. If you’re hoping to expand your blogging program next year, then you need to show how much revenue your blog drives.
In Google Analytics, you can do this by viewing the traffic your blog refers to the website (if it’s set up this way). You can determine how many visitors you’ve driven, what they purchased, and how many were new visitors. When you can show that your blog drove X number of new visitors, X number of orders, X number of dollars in revenue, it’s easier to ask for more budget next year.
If your analytics account is set up with goals and e-commerce information, you can tie revenue back to the specific blog post. You can prove how much you make off each post that’s written.
If your goal is to increase keyword rank and use content to support your SEO efforts, take a baseline keyword rank report before you begin your efforts. Establish your keyword strategy and targeted keyword list. Track your keyword rank for those words over the course of the year.
As you add more content, and if it’s good, targeted and linkable, you should see your keyword rank start to increase. You can also track your domain authority and backlink profile to show the increase in the number of links you’re earning and the DA growth.
Additional metrics
Maybe you work for an organization with a sales team, rather than an e-commerce website. You can track the number of leads that content generated.
If you can get information from the sales team on the number of leads they’ve connected with or those that have converted, you can prove your ROI that way. If there’s an established value for each prospect at X place in the funnel, you can determine the potential ROI if the actual isn’t available yet.
Analyze your social media feeds for customer sentiment. Rather than just focusing on the number of likes or shares, focus on the comments and determine how many are positive vs. negative. What’s the average sentiment? Are customers happy with the brand? Are their concerns addressed in a timely manner? Has customer sentiment changed over time?
Ask for the expansion
Once you’ve laid the groundwork, established your baseline metrics and worked on the content marketing program for a while, compile your results and schedule time to present to the team. Be prepared, share your data, prove the ROI and provide a forecast for next year’s ROI based on the investment you’re asking for. What can they expect to receive next year if they approve the requested program expansion?
Keep it straightforward, and focus on the ROI this year and what you expect to drive next year with a bigger program. Good luck!
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.
from Sphinn: Hot Topics http://ift.tt/2qf93Q4
via IFTTT
Google launched more than 1,600 new changes in search last year
Google revamped its How Search Works site, the site they launched in 2013 to describe the efforts Google makes in search. Google added some new metrics around the various Google search launches they made last year, how many tests they tried out and the various numbers around their diverse set of search experiments.
Google mentioned the update to this site when they also announced Project Owl earlier this week.
The site shares that Google launched 1,653 new search changes last year, based on 9,800 live traffic experiments, 18,015 side-by-side experiments and 130,336 search quality tests.
As you can see, only a small percentage of what Google tries actually goes live, but to launch over 1,600 new changes in search in a single year is massive. In fact, we don’t know exactly how many of the 1,600 changes are user interface changes versus new feature changes versus algorithmic or ranking changes. I doubt Google would share those details.
What we do know is that only one percent of searchers were part of the 9,800 live traffic experiments and that while we likely covered many of them, I am sure we missed the majority of those experiments.
Here is an animated GIF of the page that documents these numbers:
from Search Engine Land http://ift.tt/2qeU5JI
via IFTTT
Are you grateful for digital? Part 2: Q&A
In my most recent column, I challenged you to ask if you were grateful for digital. I argued that while marketers claim to be customer-centric, our campaigns rely more on our need to meet sales goals than any objective of the customers.
Well, it got me thinking, do others have similar feelings? Are they grateful for digital? I asked Lynn Wunderman, Director at Pebble Post (my employer), how she feels. Wunderman is a seasoned marketing professional with over 30 years’ experience in direct marketing, database marketing, communications, consulting and general management. Turns out, she has some strong opinions herself, and she shared her insights below:
Q: Are you grateful for digital?
From a data perspective, I find it’s a mixed blessing, and as you touched on in your column, many of my colleagues feel the same way. I am grateful, because all the data we have access to today gives us the potential to make digital marketing really timely and relevant. However, I’m not grateful because there’s just so much data, and it can be difficult to access for supporting meaningful analysis.
We’re literally drowning in data, but starved for knowledge, to paraphrase John Naisbitt. All this data is both a blessing and a curse because making it actionable is such a tremendous challenge.
Q: Customer-centric? Or transaction-centric?
As marketers, we want to be customer-centric — it’s always been our goal. The problem is we’re simply too transactional. We’re often not looking at the bigger picture.
To give you an example, a marketer may use GPS data to determine that a person is near a quick-serve restaurant. Based on that data, the consumer is served an ad featuring an offer for that QSR. Sounds like a smart strategy, right? It is on the surface, but the marketer may have no idea what the potential value of that consumer is. They may be a high-value customer, or they could simply be someone who only visits when they have a deal for a cheap meal — and, in reality, is highly unlikely to ever set foot in that restaurant again without a bribe.
So, that’s not really customer-centric. It’s convenient, I suppose — and opportunistic — but proxies will only get you so far in building a long-term, profitable customer relationship.
The roadblock along our route to customer-centricity is that our approach is not holistic. As marketers, we’re simply not structuring the data in a way that allows us to see the patterns — patterns that could give us the insights we need to market more successfully.
Many veterans of our trade will find this oversight frustrating because in traditional direct marketing, we typically created segments based on the value of our customers. RFM data (recency, frequency and monetary value) was used, and looking back, it may seem rudimentary, but it was effective — largely because it normalized and summarized transactional information across all customers, thus allowing predictive patterns to emerge.
Even in the absence of transactional data, we would use proxies (like scanner panel and syndicated data) to understand and predict who our high-value customers were and where they were in their life cycles. We knew who was worth investing in, and we could avoid attrition by understanding the potential long-term impact of trigger events and making offers that were relevant to where they were in their customer life cycle.
Marketers today have all kinds of data at their fingertips, but they don’t often have or use the tools to harmonize it all and organize it this clearly.
Ultimately, we’re just not being sophisticated enough in our approach to data. We’re limiting our perspective to offers that are specific to what’s happening now, rather than looking at the big picture. We’re grabbing for that low-hanging fruit, and it’s critical to return to that full life cycle view, and the customer’s relationship with the merchant or marketer.
Q: Can we find a way out of the black box?
The tools we use are partly to blame. Black-box programmatic tools and DMPs (data management platforms) are great for predicting the next click, but you lose some nuance along the way. Older tools gave us the opportunity to interpret that data and gain a deeper understanding of segments and audiences. Most platforms and algorithms don’t allow for the learning that helps us understand what entices consumers to inch further along the path to purchase — only that they are moving down the path.
Not knowing that “why” can really stymie the creative process because we lose some understanding of who our audience is. To really be specific in our messaging and build real conversations with these people, we need to understand not just who they are in data points, but what distinguishes them from the broader universe. In other words, it’s not what they have in common with other shoppers that’s important; it’s what’s different about them.
That’s what’s predictive and what moves people up in terms of targeting potential. If you have that information, it feeds the creative process.
And that’s another critical point in this data conundrum: Creative now stands in the shadow of data, when really the two need to share the spotlight. Data can’t do all the heavy lifting in marketing, and marketers must recognize that and invite creative back to the table.
We can use all the data in the world to understand exactly who our target customer is and why they’re there, but we need to bring creative into the process so that we can actually engage them. The art of understanding the customer and how to talk to them seems to have vanished, and in a world where attention spans and digital canvases are getting smaller and smaller, that art is more important than ever.
In conclusion
So, given her perspective shared above, Wunderman’s point is this: Data is important, but it’s not everything — certainly not the way we’re currently using it today. She’s calling for marketers to stop focusing on individual transactions and start focusing more on individuals and what it takes to build long-term relationships and brand advocates.
Maybe if we stop focusing purely on the science of data and spend more time on the art behind the interpretation of data and how it fuels the creative process, we can all start feeling a little bit more grateful for data, and ultimately digital, too.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.
from Sphinn: Hot Topics http://ift.tt/2pc41Fw
via IFTTT
Best Facebook Ad Features and Other Top Posts of the Month
April showers bring May flowers…and we are so ready for the showers to cease. After a gray and gloomy April, punctuated by WordStream Live, holiday weekends and a minor bug infestation on the WordStream marketing corner, May is almost here!
In case you went back into winter hibernation this month and missed our best content, we have a recap for you! Check out our best performing posts of the month.
1. The 10 Best Facebook Advertising Features Right Now
Allen Finn outlines the most useful Facebook advertising features that you can start using immediately. He covers everything from ad types to targeting and segmentation. Included in the post are some comprehensive graphics and instructions!
2. 11 Ways to Turn Prospects into Customers
Based on one of our most popular webinars by Allen Finn and Brett McHale, the slides were turned into this (just as popular) blog post! It outlines the best ways to nurture your prospects—and we’re not just talking about email here, people. Plot twist: paid search can be one of the best ways to push your prospects through the funny and get more customers.
3. Value of a #1 Google Ranking Down 37% in Two Years?
Ever get the feeling that your SEO work just isn't paying off? It might be because the click-through rate for some of your #1 organic rankings just isn't what it used to be.
4. 13 Urgency-Inducing Tricks to Drive Sales
Everyone has done it; bought that purse because it was one of the “only a few left!” when you put it in your cart, or the limited-edition shoes. Brad Smith outlines the best urgency-inducing hacks he’s seen that are guaranteed to drive sales for your company.
5. The Impact of Google's New Exact-Enough Match Keywords [Data]
‘Tis the season for some Google changes! Allen uses this data-backed post (thanks to our data analyst, Josh) to outline how the most recent exact match changes will affect your account, and how to remedy the impact.
6. 23 Facts to Pull Out When Someone Says Content Marketing Doesn’t Work
As those on my team can attest, content marketing is important! It’s a reliable way to drive traffic and increase brand awareness—but some people can’t help but talk smack on content. In this post, Dan Shewan lists some impactful facts to throw back in the face of naysayers.
7. LinkedIn’s New Lead Gen Forms vs. Facebook Lead Ads
Despite our previously-thrown shade at LinkedIn ads (or maybe because of it), LinkedIn has introduced lead generation forms. Allen rescinds some of his previous criticism to outline what you need to know about the new form and how it measures up to Facebook lead ads.
8. 16 Ridiculously Easy Ways to Find & Keep a Remote Job
As demand for remote work grows, we thought it would be helpful to outline some great ways to find a remote job—and give some tips on how to make it work. This listicle contains companies that work remotely, sites to find remote jobs, and our best productivity advice.
9. 33 Mind-Boggling Instagram Stats & Facts for 2017
Unless you’ve been living under a rock, you’re probably on Instagram, have seen Instagram posts, or are actively avoiding the platform. As it continues to strive for world dominance, I compiled a list of statistics and facts to tickle your fancy—and possibly convince you to get an account.
10. Coming Soon: Similar Audiences for Search Campaigns [Data]
We like to make sure that you’re on top of all new Google happenings—which is why our brilliant data scientist, Mark, outlines a new feature that is now in beta—similar audiences for search. A thinly veiled copycat of similar audiences for the display network or Facebook’s lookalike audiences, this tool could be a powerful way to reach your prospects and customers.
from Internet Marketing Blog by WordStream http://ift.tt/2oEEPbT
via IFTTT
Subscribe to:
Posts (Atom)