28.12.16

2016: The Year in Martech (What a year it was!)

Looking back, 2016 offered real-world implementations of technologies that have been incubating in labs for years, even decades. After this past year, we can now talk about artificial intelligence, smart agents/bots, ads that react to emotion or that think, augmented reality, virtual reality, and a sensing physical world as present-day products and experiences, not some far-off dreams. The 21st Century started 15 years ago on the calendar, but this year it finally feels like we’re li[...]

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