Sisense lets you ask for analytics by voice — or by checking the color of your desk lamp

A desk set up for Sisense Everywhere, with Amazon Alexa and a multi-colored connected lamp.

Want to find out how last year’s revenue compares to this? Maybe you should just ask out loud.

Or maybe the color of your desk lamp can tell you if you’re meeting your sales targets.

Those natural interactions are part of new interfaces to query the business intelligence platform of New York City-based Sisense. The company, which says it has more than a thousand corporate customers, has rolled out in the last few months interfaces for Amazon Alexa, chatbots, and connected lightbulbs.

“Our entire focus is on simplifying complex data,” CEO Amir Orad told me. These new kinds of natural interfaces, he said, mean that one can avoid the thought processes developed by thirty years of screen-based dashboards, so you can just ask for what you need.

[Read the full article on MarTech Today.]

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About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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