Nearly 70% of marketing executives plan to spend more on marketing technology in 2018

According to a survey published by search marketing software platform Conductor, 68 percent of marketing executives say they plan to spend more on marketing technology in 2018. Thirty percent of the survey respondents said they will be spending anywhere from 11 percent to 25 percent more than what they are already spending.

Twenty-eight percent of the survey respondents say they are currently spending more than $100,000 on marketing technology platforms. (Four percent said they were spending more than $1 million.)

Conductor’s survey was sent via email to 500 marketing executives during the month of November. The goal was to gain a better understanding of the marketing technology landscape, and where the industry is headed in 2018.

[Read the full article on MarTech Today.]

---

About The Author

Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including

MarketingProfs.com

,

SoftwareCEO.com

, and Sales and Marketing Management Magazine. Read more of Amy's articles.

from Sphinn: Hot Topics http://ift.tt/2B7sqnf
via IFTTT