MarTech Today: IdentityLink-based consortium grows, MetaX sets up blockchain-based Ads.txt Plus & the year in social media

Here's our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Ad consortium based around LiveRamp’s IdentityLink boosts membership Dec 15, 2017 by Barry Levine The new Consortium provides a way for advertisers to target users via email addresses, similar to the way they can on Facebook or Google. The MarTech Minute: Digimind’s Social Wall, Heap’s customer insight platform and more[...]

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