Here's our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Getting to know your B2B tech buyer Dec 22, 2017 by Josh Aberant Columnist Josh Aberant explains why marketing shorthand and personas are only a first step in building lasting B2B relationships. The MarTech Minute: A Vatican partnership, a name change and new hires Dec 22, 2017 by Robin Kurzer The martech week in review: Ne[...]
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