Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: AdQuick adds tools to measure impact from Digital Out-of-Home campaigns Nov 14, 2017 by Barry Levine The self-service DOOH ad platform now lets brands track effectiveness via lifts in website visitors by ZIP codes, posted photos, direct response codes and geofencing. Marketers seek deeper customer engagement but struggl[...]
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