The CMO’s guide to AI’s marketing impact for 2018

Given the rate of Artificial Intelligence dollars flowing into R&D — more than $30 billion a year — I think it’s safe to say we’ll be looking at a proliferation of AI-based tools in the very near future.

It’s entirely possible that we’ll see this same volume of AI tech with applications in marketing in the near future as well, but many CMOs are not for it… not yet, anyway. Recent studies by both the McKinsey Global Institute (PDF) and MIT/Boston Consulting Group reported that only about 20 percent of companies have implemented AI technology in a meaningful way.

The potential of AI in marketing is still largely abstract, but that’s okay. You don’t need to have it all figured out in the next quarter.

In this article, we’ll take a look at the AI opportunities and work through some steps you can take today to get in position for the AI proliferation of tomorrow.

[Read the full article on MarTech Today.]

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Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

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About The Author

Andy has over 15 years experience in formulating marketing, digital and content strategies for many of the world's leading brands, agencies and technology pioneers. Andy works closely with CEO and CMO thought leaders, executives and technology partners on strategic marketing, digital and content marketing strategies. He has also spends considerable time consulting, and travelling across the World, for many digital and content marketing technology startups -- working on research, event and publication projects. Andy has worked at the C-level with leading brands such as HP, Google, Facebook, Twitter, Apple, Microsoft, HSBC, United Airlines, Adobe, Apple, American Express and Fidelity International. He has also consulted on digital marketing projects with many of the world’s leading agencies such as Publicis, Aegis, Starcom, Digitas, Zenith Optimedia, GroupM and WPP properties.

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