Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: ironSource’s ‘4D Interactive Ads’ deliver personalization (and data) through interactivity Nov 29, 2017 by Ginny Marvin Advertisers can glean behavioral data based on the choices users make when engaging with the ads. More than mobile: Martech insights from Black Friday & Cyber Monday Nov 29, 2017 by Robin Ku[...]
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