Here's our recap of what happened in marketing techology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Addressable TV from the media buyer’s perspective: What’s hype vs. reality Nov 17, 2017 by Ginny Marvin With the application of data, TV buying is slowly starting to take on characteristics already innate to digital marketing. Receptiv launches first mobile web video ad format built for user experience standards Nov 17, 2[...]
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