AdQuick adds tools to measure impact from Digital Out-of-Home campaigns

A year ago this month, AdQuick launched one of the first self-service platforms for digital-out-of-home (DOOH) inventory, including electronic billboards and screens in bus stations or subways.

Bringing those outdoor screens into the digital ad ecosystem of buying and delivering ads is one thing. This week, the Santa Monica, California-based firm is launching a suite of tools intended to help solve the other part of the challenge — measuring impact.

CEO and founder Matthew O’Connor told me that most of these capabilities were available in manual or alpha self-serve versions over the last year, but now they can be implemented by brands themselves through AdQuick’s dashboard.

[Read the full article on MarTech Today.]

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About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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