Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Segment launches Personas to capture its ecosystem data into customer profiles Oct 25, 2017 by Barry Levine The company is advancing beyond its origin as a data switchboard as it adds to its role as a Customer Data Platform. B2B developer marketing? It’s complicated. Oct 25, 2017 by Josh Aberant Columnist Josh Abera[...]
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