Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Amex and Acxiom create a prediction engine based on purchase data Oct 26, 2017 by Barry Levine This is the latest effort to utilize extensive, identified customer records to predict future purchase behavior. Protagonist adds action tools to its narrative analytics for brands Oct 26, 2017 by Barry Levine Going beyond i[...]
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