Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: New Gartner report spotlights analytics tools that map customer data across channels Oct 17, 2017 by Barry Levine The Leaders are Google, Adobe and SAS, with IBM and SAP in the second quadrant. The great martech debate: Build vs. buy Oct 17, 2017 by David Rodnitzky Debating whether you should buy, rent or build your o[...]
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