MarTech Today: Nielsen adds multi-touch attribution provider Visual IQ, Taboola adds a third-party data marketplace & Salesforce opens up its second-party Data Studio

Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Nielsen buys multitouch attribution provider Visual IQ Sep 27, 2017 by Barry Levine The new purchase improves Nielsen’s ability to handle large datasets and offers new data from advertisers, publishers and retailers. Taboola adds a third-party data marketplace Sep 27, 2017 by Barry Levine The New York City-based com[...]

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