Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Lotame partners with Survata to validate third-party data with users’ survey answers May 22, 2017 by Barry Levine The pilot project targets Survata’s online surveys to cookied users in Lotame DMP segments, grading the quality of data providers with actual responses. [Podcast] The Google I/O 2017 recap: Lens, Assista[...]
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