31.5.17

MarTech Today: PlaceIQ’s new Landmark tool, AppsFlyer’s anti-fraud initiative & Bing’s bots for local businesses

Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: PlaceIQ making location intelligence more accessible with new ‘LandMark’ tool May 30, 2017 by Greg Sterling Not just for ad targeting; the company sees an array of uses, including benchmarking, customer-journey anaytics and media planning. AppsFlyer launches mobile anti-fraud initiative, updates its fraud detection [...]

from MarTech Today | Marketing Technology News & Management Insights http://ift.tt/2rnSAvQ
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