Here's our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: ANA bot report: ‘The war on digital ad fraud is winnable!’ May 26, 2017 by Barry Levine Bot fraud is still out there, but this third annual report is bubbling with optimism. Stop calling ‘ad tech’ advertising May 26, 2017 by Daniel Meehan Advertisers are investing heavily in ad tech, but contributor Daniel Meehan po[...]
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