22.5.17

MarTech Today: Eye-tracker Tobii buys fellow tracker Sticky, plus IAB helps programmatic ads grow up & debuts ads.txt

Here's our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Eye-tracker Tobii acquires fellow eye-tracker Sticky May 19, 2017 by Barry Levine Lab-based eye-tracker Tobii buys the webcam-based Sticky so it can offer large consumer panels as well as focused test groups. At IAB Programmatic Symposium, digital advertising looks to grow up May 19, 2017 by Barry Levine The industry organi[...]

from MarTech Today | Marketing Technology News & Management Insights http://ift.tt/2qbR4J8
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