Google aims for broader AMP Ads adoption across mobile web

Last July, Google introduced broad support for AMP-enabled ads and landing pages in DoubleClick. Now, Google wants to make AMP the standard for ads across the mobile web.

“Things written in AMP, even if they are ads, cannot have poor performance,” said  AMP Ads Initiative tech lead Michael Kleber at Google I/O Thursday. “Everything written in AMP is guaranteed to have good performance properties, and that extends to ads also.”

In Thursday’s presentation, Google introduced several initiatives to increase adoption of AMP ads, including partnerships with Celtra and MOAT and a native video player. Features critical to advertisers — such as viewabilty monitoring, analytics, click protection and other back-end functions — are also now built into the AMP ads framework.

 

To learn more and watch the presentation, read the full article on Marketing Land.]

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About The Author

As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.

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