MarTech Today: Header bidding surprises, Receptiv (ex-MediaBrix) adds DMP & Alexa comes to Amazon’s iOS app

Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Surprise: Only 12% of top websites are using header bidding Mar 16, 2017 by Barry Levine Ad tech firm GetIntent also finds out that the leading solutions are not open source. Aprimo adds digital asset management with ADAM acquisition Mar 16, 2017 by Barry Levine With the new purchase, marketing ops platform Aprimo boo[...]

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