Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: ‘Consent is unworkable’ for programmatic ads in the era of GDPR Jan 11, 2018 by Barry Levine PageFair says the current digital ecosystem is dying, and here’s how to fix it. From Marketing Land: AdSense rolls out ad balance optimization tool for publishers Jan 11, 2018 by Susan Wenograd Publishers also now[...]
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