19.12.17

MarTech Today: The year in martech, Cortana’s mad skills & authentication as a branding asset

Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: 2017: The year in martech Dec 18, 2017 by Barry Levine So many corners were turned this past year, we are now looking right at marketing and ad tech that increasingly resembles us. Cortana’s got mad skills but faces big distribution challenges vs. rivals Dec 18, 2017 by Greg Sterling Cortana already has 148 million [...]

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