MarTech Today: TAG and fighting ad fraud, Thunderhead integrates with Salesforce & automated, multichannel display advertising for SMBs

Here's our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Fighting ad fraud: Study finds inventory on TAG Certified channels had 83% lower fraud ratesDec 7, 2017 by Ginny MarvinThe study analyzed more than 6.5 million display and video ad impressions. Getting to know you: Salesforce integration helps marketers map a customer’s journeyDec 7, 2017 by Robin KurzerThunderh[...]

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