MarTech Today: Swrve adds OTT support, AI-powered market research & pixel tracking’s lifespan

Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Swrve adds support for OTT TV apps Nov 30, 2017 by Barry Levine The expansion of the app-oriented marketing platform highlights OTT’s increasing attractiveness for marketers and Swrve’s continued expansion. Faster, cheaper and more efficient: AI-powered market research is here Nov 30, 2017 by Robin Kurzer Response[...]

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