31.8.17

MarTech Today: Lithium buys Jive-x, new life for lookalike modeling & Group M’s updated viewability standards

Here's our daily recap of what happened in online marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Lithium adds Jive-x tech to its customer community platform Aug 30, 2017 by Barry Levine The acquisition boosts Lithium’s customer communities in document management, event management and additional client companies. Fuze CMO: A single source of truth for customer data ‘collapses under its own weight’ Aug [...]

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