MarTech Today: AOL’s header bidding for apps, Coke’s chief technologist & Apple’s upcoming smart speaker

Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: AOL launches SDK-based header bidding for mobile apps Jun 1, 2017 by Barry Levine The company says this is the first such offering that lets apps readily jump on the header bidding bandwagon. Survey shows US ad-blocking usage is 40 percent on laptops, 15 percent on mobile Jun 1, 2017 by Greg Sterling Ad-blocking users[...]

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