Here are the slides and links from “Technicall, SEO,” in which I ranted, raved and talked about technical SEO for marketers. This focuses on issues I found on automotive industry sites, but it all holds true everywhere.
The Deck
The Guide to Technical SEO
I wrote a free e-book about technical SEO. It’s free. Get it here.
Links
checkgzipcompression.com: Test whether your server is using GZIP compression
Google Page Speed Insights: Site speed analysis. I don’t love it, but if Google speaks, you need to listen
httpstatus.io: Check for redirection and correct server response codes
Majestic SEO: Link authority and analysis
Moz Open Site Explorer: Another must-use link analysis tool
Robotstxt.org: The definitive guide to the Robots file and meta tags
Web Developer Extension for Chrome
WebPageTest.org: Web page speed testing, including rendering time
The post Technical SEO: BS. Own it. The Slides and the Links appeared first on Portent.
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