In my last article, I explored a patent which focused on how Google learns to influence and control users. This patent described a system to adjust and correct users when their system determines that said user is making a mistake. In this system, we saw Google influence users and suggest alternatives when it deemed a user was acting in a way that would prevent then from performing a desired action in the future.
In this article, we’re going to build on this with an analysis of a second patent, “Guided Purchasing Via Smartphone,” which was granted on March 16, 2017. From there, I’ll discuss how these two patents work together to predict significant changes ahead — and some amazing opportunities for paid search marketers.
As always, I want to remind readers that filing or being granted a patent does not necessarily mean that Google will be implementing all or even any of the techniques and technologies discussed. However, as I mentioned in the last article, we can already see elements of these two patents in use, and that’s a good indication that Google is moving in this direction.
So, let’s begin with our analysis of the patent, “Guided Purchasing via Smartphone.”
[Read the full article on Search Engine Land.]
Some opinions expressed in this article may be those of a guest author and not necessarily MarTech Today. Staff authors are listed here.
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