MarTech Today: Protagonist finds brands’ stories, hacking Alexa for customer experience and perfect one-to-one customer segmentation

Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Protagonist’s new platform finds the stories told about brands Apr 10, 2017 by Barry Levine San Francisco-based startup employs AI and human experts to decipher narrative threads surrounding brands, and then offer strategic actions. What’s really holding back your messaging program? Apr 10, 2017 by Jose Cebrian It[...]

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