Innovid teams with Tapad to target video ads at users across devices

[caption id="attachment_197284" align="alignnone" width="1200"] Image from Innovid[/caption] Video marketing platform Innovid is now able to deliver video ads to the same user across their devices, thanks to a partnership announced today with cross-device identity provider Tapad. This is the first time that Innovid has employed cross-device identification, SVP of Product Ronnie Lavi told me. He noted that advertisers will now be able to retarget a potential customer across devices, deli[...]

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