Influencers: Don’t Chase ’em. Make ’em (Engage Video)

At SEMPDX Engage 2017 I spoke about my complete lack of experience as an influence marketer. I also discussed:

• How to find your biggest fans
• How to promote their praise using social media
• What not to do ever ever ever when doing this

Here’s the video. My bit starts at 25 minutes. Mat Siltala’s talk is great too. You should listen to it.

And here’s the slide deck:

Influencers – Don't Find 'em. Make 'em from Ian Lurie

Check ’em out!!!

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