Amazon launches a metrics dashboard for Alexa skill developers

Amazon has rolled out a pair of new features for developers who make skills for its Alexa-powered devices, highlighted by the launch of a metrics dashboard that aims to show how consumers are using those voice apps.

The metrics dashboard is available in the Alexa developer portal, and there’s a separate dashboard for each skill that a developer has created. It offers an overview of how successfully the skill is performing, and how successful consumers are when using the skill. Developers can learn

• how many customers a skill has.
• how often (sessions) a skill has been used.
• how many spoken interactions (utterances) users have conducted, and the intent of those interactions.
• peak usage times.
• more…

As Amazon fights with (primarily) Google, Apple and Microsoft for the attention of voice-based developers, providing usage metrics like this will be a key element in gaining and keeping them active as developers.

[Read the full article on Marketing Land.]

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