28.2.17

MarTech Today: Shine/Rainbow now filters ads, the new RCS messaging platform & why martech data should drive ad tech

Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Shine is now Rainbow, dropping network-level ad-blocking for ad-filtering Feb 27, 2017 by Barry Levine The company says it has always been about customer experience, but now it’s screening ads against IAB and other standards. Google and others expand initiative launching new RCS messaging platform Feb 27, 2017 by Bar[...]

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