Time’s Viant buys ad tech veteran Adelphic, creating ‘first DSP owned and operated by a people-based marketer’

[caption id="attachment_194494" align="alignnone" width="1200"] Mobile users, from the Adelphic website[/caption] Purchased by Time, Inc. last February, ad tech company and MySpace-owner Viant has been focused on developing a people-based platform that can rival Google and Facebook. This week, Viant took another step in that direction, announcing it has agreed to buy Adelphic, a major mobile-oriented programmatic ad platform. Deal terms were not made public. While Adelphic is now a key[...]

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