[caption id="attachment_194483" align="alignnone" width="1200"] From the Aprimo website[/caption] In 2010, data warehouse/analytics provider Teradata bought marketing software company Aprimo, to help jumpstart its integrated marketing solutions. In late 2015, Teradata sold its Marketing Applications unit, which had been built around Aprimo, to a private equity firm. Teradata kept the Customer Interaction Manager component, but divested itself of the marketing resource management and campai[...]
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