Content may be a critical part of your marketing toolkit, but do you know how it performs against your business goals? With content attribution, marketers can identify and double-down on the best performing content assets to generate a lift in conversion rates.
Join our digital marketing and data science experts from Cardinal Path and Intel as they demonstrate how to use content attribution – both practically and strategically – as a lever to directly impact revenue growth.
Attend this webinar and learn:
- setting baseline content KPIs and aligning to audience.
- identifying the value of your content to better inform your team.
- understanding what a successful content path looks like.
- discovering the value of always-on content vs. campaign content.
Register today for Content Attribution: Identifying content that converts” produced by Digital Marketing Depot and sponsored by Cardinal Path.
About The Author
is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at
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