Step up your advanced Account-Based Marketing strategies with LinkedIn Ads

This week, LinkedIn released a fantastic new feature to their ads product that is an absolute game-changer for business-to-business companies. It’s called Account Targeting, and it allows you to upload a list of up to 300,000 company names and target ads to only those companies.

Here’s a story to illustrate the power of this new functionality:

I walked into a marketing team meeting and immediately knew there was a problem. The team was close to hitting their goal, but trending behind the curve, and it looked like we might miss it. The CMO made the decision to dump more cash into social ads — we’re going to hit that goal, come hell or high water.

The effect wasn’t what the team had hoped for.

[Read the full article on Marketing Land.]

---

Some opinions expressed in this article may be those of a guest author and not necessarily MarTech Today. Staff authors are listed here.

---

About The Author

AJ Wilcox is a long-time digital marketing who fell in love with the LinkedIn Ads platform back in 2011. Since then, he's scaled and managed among the world's most sophisticated accounts worldwide. In 2014, he founded

B2Linked.com

which specializes in LinkedIn Ads training, consulting, and account management. He's a ginger, triathlete, and his company car is a gokart. He lives in Utah with his wife and 4 kids.

from MarTech Today | Marketing Technology News & Management Insights http://ift.tt/2qfa0a4
via IFTTT