Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: IBM enlists Watson to define customer segments and insights Apr 27, 2017 by Barry Levine Through a newly expanded Marketing Insights, the supercomputing platform is defining customer groups by such goals as engagement and long-term value. Brandwatch, Crimson Hexagon join Twitter’s channel partner program Apr 27, 2017[...]
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