27.4.17

MarTech Today: Oracle adds chatbots, a guide to machine learning & why B2B needs AI

Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Oracle adds chatbots, smarter recommendation engine to its Clouds Apr 26, 2017 by Barry Levine The tech giant is today announcing new tools for creating chatbots, plus a recommendation engine that it says is the first to draw on third-party data. Step up your advanced Account-Based Marketing strategies with LinkedIn Ads[...]

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