TapClicks buys Raven Tools

TapClicks’ reporting and analytics platform, geared toward mid-sized and enterprise agencies and media companies, gathers data from over 175 marketing and ad tools.

Raven Tools’ platform, targeted at small to mid-sized businesses, provides marketing reports from over 20 platforms, like Google Analytics, Bing Ads, Twitter and Facebook. It also supports engine optimization and offers Site Auditor, for auditing websites’ search engine readiness.

This week, the companies announced that TapClicks has acquired Raven Tools, thus providing a marketing reports platform for any business size. Deal terms were not made public.

Combined, the companies say they now have the largest customer base for a marketing reports platform, combining info from multiple vendors and serving customers in over 70 countries with tens of thousands of monthly reports.

[Read the full article on Marketing Land.]

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About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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