Fohr Card launches a service to identify bots that follow Instagram influencers

Fohr Card is releasing this week a new tool that it says can accurately determine which followers of Instagram influencers are bots — and then clients’ fees to the platform are reduced proportionately.

The New York City-based company says it is the only one to charge brands for the activity of verified human followers on Instagram, and not for bots. On average, Fohr Card found that 7.8 percent of the followers of its Instagram influencers are fake.

Some of the follower accounts identified as being fake are Toptop637136, Freeiphone7_give_away, Ba3516, and these two:

[Read the full article on MarTech Today.]

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About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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