MarTech Today: Google drops ‘last look,’ Google Optimize exits beta & Samsung S8 gets Pinterest Lens tech

Here's our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Countering header bidding, Google drops its ‘last look’ advantage Mar 31, 2017 by Barry Levine The ad giant opens a beta version of its Exchange Bidding in Dynamic Allocation. Google Optimize, the free website testing solution, is out of beta Mar 31, 2017 by Ginny Marvin Optimize runs on top of Google Analytics. The m[...]

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