MarTech Today: IAB’s guidance for transition to HTML5 ads, complete data ownership & the biggest ad fraud botnet yet

Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: 51% of US adults have bought something online via their cellphones [Pew data] Dec 20, 2016 by Matt McGee Latest Pew e-commerce research also shows that 80 percent shop online, but buying isn’t a frequent occurrence for most. IAB says all video ads should be HTML5 based by July 2017, issues transition guidance Dec 20,[...]

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