SEM’s legit: Our top paid search columns of 2016

This was an eventful year for those in the paid search community, as Google introduced some significant updates to the way ads are displayed in SERPs. Thankfully, as search marketers scrambled to keep up with the seemingly endless barrage of changes, our insightful paid search columnists were there to help them make sense of it all.

By far the most discussed event of the year was when Google removed the right rail ads from desktop search results in an effort to make the layout more consistent with its mobile SERPs. Four of our 10 most widely read articles of the year were focused on this change, including two data-driven pieces by PPC expert Larry Kim and an article from Google’s own director of performance ads marketing, Matt Lawson.

The other major news item for the year was Google’s announcement of expanded text ads, which officially went live in July. While many columns were written about this change, Frederick Vallaeys’ piece was the one that stood out and made it into our top 10 stories of the year.

What other topics resonated with search engine marketers in 2016? Check out our top 10 paid search columns to find out:

[Read the full article on Search Engine Land.]

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About The Author

Jessica Thompson is Associate Features Editor at Marketing Land and

Search Engine Land

. She is a well-rounded digital media enthusiast with a keen interest in all things Internet marketing. Jessica earned her B.A. in English from Drew University and has since gone on to fill a wide variety of roles over the course of her career, including web designer, copywriter, editor, SEO consultant, online marketing specialist and marketing manager. Most recently, she worked at Advance Digital, where she conducted digital optimization training for journalists and provided high-level SEO and social media recommendations for 12 major regional news websites, including NJ.com.

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