The way consumers interact with brands is constantly changing, and with over 3,500 companies in the marketing technology landscape, there is no shortage of CRM tools and marketing software to keep companies up to speed. But mastering how to best leverage customer data and information technology is no easy feat, causing far too many services to lose focus on bringing efficiency to daily tasks and driving strong customer relationships. For years, CRM tools have been sought after for fine-t[...]
from MarTech Today | Marketing Technology News & Management Insights http://ift.tt/2ilSpx0
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