Those working in the field of digital marketing have been utilizing marketing technology (martech) in some way since the dawn of the industry. As the field grows larger and more complex, technology solutions have been necessary in order to organize and make sense of the ever-growing amount of data at our fingertips. Yet, in many ways, martech is still in its infancy. This past year saw an explosion of marketing technology solutions as Scott Brinker expanded his popular Marketing Technology L[...]
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