As the industry continues its move away from Flash to HTML5/JavaScript-based ads, the IAB Technology Laboratory is pushing a clear cut off point for the industry to shift from Flash-based ads entirely. On Tuesday, the trade group issued guidance for the migration along with the recommendation that all video ads be HTML5 based by July 2017. Along with transition guidelines, the Tech Lab released checklists for publishers and brands and agencies with tailored suggestions for addressing [...]
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